BNHS in partnership with BirdLife International and the Royal Society for Protection of Birds (RSPB)have completed a 5 year research study and found that India has 465 Important Bird Areas (IBAs) of which 198 are outside the protected areas. In Asia, 324 species of birds are listed as globally threatened. This is one-fourth of the globally threatened birds of the world and the study reveals that the destruction of habitats is most serious in the region, Asia. India alone has 8 critically endangered, 10 endangered, 57 vulnerable and 52 near threatened species. Action on almost a war footing is required to save specific species and their habitats. Hence to meet the dual objectives of bringing awareness and raising funds to action the conservation programme, M/s. Lowe Lintas has designed and executed a campaign titled Adopt-A-Rare-Bird for BNHS.
We seek your support to make this campaign a success. We want atleast 5000 adoptions, we have already received the first 100 adoptions and look forward to your support.
Mr. Balkrishnan joined Adopt-A-Rare-Bird programme to save the Imperial Eagle. You too can adopt an endangered bird for just Rs.300/-. For mailing outside India, charges will be US$.10 or Euro 7.5 or Sterling Pound 5.
 And for saving this bird, we will send you a personalized photo frame of the bird you have adopted (e.g., Imperial Eagle Balkrishnan).
Draw cheques in favour of the ‘Bombay Natural History Society’ and send them to Bombay Natural History Society, Hornbill House, Dr. Salim Ali Chowk, Shaheed Bhagat Singh Road, Mumbai – 400 023.
For further details on how you can help, call on (91-22) 22821811.
Baikal Teal
Eastern Imperial Eagle
Forest Owlet
Nilgiri Flycatcher
Nilgiri Laughingthrush
Nilgiri Pipit
Kashmir Flycatcher
Green Peafowl
Siberian Crane
 Malabar Pied Hornbill
Lesser Florican
 Great Indian Bustard
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